As a Houston business owner, you know that each client transaction offers a make-or-break opportunity to build or hurt your reputation. Whether your business works in B2B or B2C interactions, missing opportunities to build relationships means lost business in the future. Business disputes can begin over these missed opportunities.
The standard concept of managing a business’s reputation—maintaining integrity in all aspects of the business—now competes with another idea: online reputation management.
So what is online reputation management?
To some old-school business proprietors, the phrase may sound like a novel concept designed to funnel hard-earned dollars into a marketing campaign. Far from being an invented (or even new) concept, however, the way your business activities appear in online searches matters a great deal. As some Houston business owners are learning, a business’s online reputation can deeply affect its bottom line. [Read more…]